Aimpoint stands for high quality in everything we do. A top-quality company always performs. Our goal is to always deliver according to our customers’ requirements. We do that by creating work conditions where everybody can take responsibility for their work, so that each task is carried out at the right time, in the correct way, and delivering the best quality. We have been developing and producing the highest quality red dot sights since 1975, and we will continue to do so. When we make mistakes, we learn from them. We constantly strive to improve.


Aimpoint invented the electronic red dot sight in 1975 and has ever since lead the development in electronic red dot sights. We strive to remain number one in that field. We constantly endeavor to redefine the standard of excellence in everything we do. Therefore, we are open to ideas that challenge the conventional views and drive innovation, no matter where the ideas come from. The only constant in life is change and we believe that to stay relevant we must constantly improve with changing needs.


Our customers are the basis of our existence. We set out to create loyal returning customers by building lasting relationships. Our goal is to make each customer an ambassador of our trademark and products. It is only possible by getting Aimpoint co-workers to feel committed, take interest in their tasks and be proud of our company.
This is how we can reach our goals – together.

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